Drive Instant Traffic with Our PPC Services
Boost your online presence and drive instant traffic with our expert PPC services. We create targeted ad campaigns that attract high-quality visitors to your website. By optimizing your ad spend and focusing on the right keywords, we ensure your business reaches its audience effectively, driving growth and increasing conversions.
What is Pay Per Click and How Does It Work?
A Hanapin Marketing report indicates that 79 percent of marketers find paid search marketing advantageous for their business. Additionally, 62 percent of industry professionals plan to increase their PPC ad budgets in the upcoming years to attract new customers seeking their services.
Social Media Today reports that over 7 million advertisers spent a total of $10.01 billion on pay per click ads in 2017 alone. This highlights the effectiveness of PPC in generating higher ROI. But what exactly is PPC, and how can it enhance your digital marketing efforts?
Thrive’s PPC experts explain the concept of paid search and how it works to guide you through the fundamentals of PPC management. By understanding pay per click processes, you have a better chance of launching successful campaigns. Learn all about PPC marketing and discover how our pay per click marketing agency can help you achieve your business goals.
Understanding Different Types of PPC Ads
There are several types of PPC ads available, each serving different purposes depending on your objectives:
Search Ads
Search advertising is the most prevalent form of paid search marketing. These ads appear to users who are actively searching for your industry or specific brand offerings online. Search ads are designed to reach prospects already interested in what you offer, making them an effective way to drive targeted traffic to your website.
Display Ads
Display advertising excels at reaching a broad audience, with the potential to engage over 90% of online users. These ads are shown on Google’s partner websites, targeting individuals who have visited industry-related sites. Display ads are an excellent way to increase brand visibility and attract potential customers who may not be actively searching for your products or services.
Social Ads
Social media paid advertising is the fastest-growing segment of PPC services. These ads appear on social media platforms like Facebook, LinkedIn, and Twitter. Social ads are particularly effective for building brand awareness and engaging with a vast audience on platforms where they spend a significant amount of time.
Remarketing Ads
Remarketing is a powerful way to re-engage high-converting customers and boost your sales. These ads target individuals who have previously visited your website, encouraging them to return and complete a purchase. Remarketing ads are often more cost-effective than search ads due to lower competition and the ability to focus on highly targeted customer segments. Our PPC marketing team leverages smart ad formats and extensions to maximize the effectiveness of your remarketing campaigns.
Google Shopping Ads
Google Shopping ads are featured in a carousel format above or beside Google search results. They allow potential customers to view product images, prices, and other details directly on the search results page before clicking through to a website. Our PPC experts recommend Google Shopping for eCommerce businesses with a large inventory aiming to attract customers with clear buying intent.
In-stream Ads
In-stream ads, commonly known as YouTube ads, appear within YouTube search results, videos, and partner sites on the Display Network. These pay-per-click ads offer a unique and memorable way to present your brand. Recently, platforms like Facebook have also introduced in-stream ads, allowing companies to place advertisements in optimal positions within video content.
Gmail Sponsored Promotions (GSP)
Gmail Sponsored Promotions are an effective tool for generating direct response leads. GSP ads appear directly in the user’s inbox, providing a unique opportunity to reach interested prospects. Unlike other ad formats, GSP ads include click-to-call features, enabling direct contact and conversion at any stage of the sales funnel. Our PPC team optimizes your GSP campaigns to maximize targeting capabilities and achieve high-quality clicks.
Local Services Ads
Local Services Ads operate on a pay-per-lead model, ensuring you only pay for actual leads rather than clicks. These ads are ideal for specific markets such as HVAC companies, electricians, plumbers, and locksmiths. Our PPC agency collaborates with local service providers to enhance their visibility and attract their target audience effectively.
Understanding How PPC Marketing Works
PPC (Pay-Per-Click) advertising is a sophisticated strategy that leverages keyword-based marketing. Services like Google AdWords assign values to different search terms and phrases, considering their search volume, difficulty, and competition level. As more advertisers vie for the same keyword, its price increases accordingly.
Google and similar platforms offer a finite number of PPC advertising slots, necessitating a competitive approach to secure a spot. Simply outbidding competitors won’t suffice; optimization is crucial to enhance visibility.
Google’s PPC ads and others are subject to an ad auction. This automated process determines the relevance and validity of ads that appear on search engine result pages (SERPs). To boost your ad position and minimize your cost per click (CPC), it’s essential to achieve a high Quality Score.
A strong Quality Score depends on:
- The relevance of your ads to your target audience
- The inclusion of valuable keywords
- High click-through rates (CTR)
- Directing prospects to an SEO-optimized landing page
If managing PPC campaigns feels daunting, consider hiring a specialized PPC management company. They can handle all technical aspects, ensuring your campaigns are effectively optimized for the best results.
Why Choose Digital Marketing Agency Bristol for PPC Services?
Digital Marketing Agency Bristol is a leading PPC firm, dedicated to ensuring your success. We bring extensive experience and industry knowledge to each PPC campaign, offering services from comprehensive audits and account setups to meticulous ad management and continuous monitoring. Trust us to deliver 101% commitment to enhancing your online presence.
Comprehensive PPC
Audit
Our firm ensures that every element of your PPC campaign aligns with your business goals and industry standards. We conduct thorough PPC audits to identify potential issues, fine-tune strategies, and ensure compliance with industry regulations. This detailed approach helps optimize your campaigns for maximum effectiveness.
Detailed
Reporting
As your dedicated PPC partner, we keep you informed about your campaign's progress and online activities. Our detailed reports include custom insights into your Google Analytics results, keyword performance, and other critical metrics. This transparency allows you to stay updated and make informed decisions to improve your campaigns continually.
Customer-Focused PPC Company
We believe in truly understanding our clients' needs and goals. During our initial consultation, we assess your marketing objectives and current campaign performance to offer data-driven recommendations. We schedule regular meetings with your project managers and keep communication lines open for discussions about your PPC strategy at your convenience.
Multi-Location
PPC
If your business operates in multiple locations or serves a diverse customer base, our PPC management firm can help. We develop a multi-location PPC structure to maximize your ad spend, targeting specific demographics effectively. Our services include organizing campaigns by ad group and location, localizing callout extensions and site links, and creating personalized ad copies.
Dedicated Pay-Per-Click Specialists
At Digital Marketing Agency Bristol, we simplify the complex world of search engine marketing. Upon signing up, you'll have a single point of contact to manage your PPC campaign and answer any questions. Essentially, our agency becomes your outsourced online marketing department, dedicated to your success.
Continuous Optimization and Innovation
We believe in constant improvement and innovation. Our team regularly reviews and refines your PPC campaigns, incorporating the latest trends and technologies to ensure optimal performance. This proactive approach helps maintain your competitive edge and maximizes your return on investment.